Developed identity for In-Shape "Fitness Hub" destination. The objective was to create an engaging and approachable place where members and In-Shape staff can interact in a casual, easy manner. At the Fitness Hub, members can learn all about the club offerings, amenities and services, sign up for personal training, and ask questions. This concept is currently being rolled out in all their club locations.
The challenge here was to create graphics to help "define" the functional fitness area at In-Shape. Functional fitness is a relatively new way of working out that focuses on exercises that support the way your body moves everyday. This area has a lot of open space that allows people to move and do exercises throughout the space. In addition, we wanted the space to feel approachable and welcoming to those folks who are new or curious about functional fitness. I created the 360FIT identity, developed the 360FIT icon (aligned with their icon system), and came up with the tagline "Full Body Conditioning for the Way you Move."
Updated the current 29-Minute Circuit identity to make it more impactful and easier to understand.
Created this "Word Wall" as an oversized decorative and motivational graphic element for the club.
"Privacy" decal mock-up for club windows.
In-Shape did not like the standardized pool safety signs that are available commercially, so they asked me to design a custom pool safety sign that met all the state safety requirements (content, minimum letter height, etc.), had a more elevated look and feel, and aligned with their new club design.